Learn about Simran Lal, who ditched her father’s business over her mother’s and made it a success


    Simran Lal is a successful businesswoman and CEO who has made a name for herself in the Indian business world. Despite being born into a family with an Rs 80,000 crore motorcycle empire, she forged her own path and created her own brands. In this article, we will take a closer look at Simran Lal’s education, business details, and how she became the CEO of Nicobar.


    Simran Lal was born into a business family, with her father Vikram Lal being the founder of Eicher Motors and Royal Enfield. Despite this, she did not follow in her father’s footsteps and instead pursued her own interests. She studied at Lady Shri Ram College for Women in Delhi, where she earned a degree in English literature. After completing her undergraduate studies, she went on to earn a master’s degree in journalism from New York University.

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    Business Details

    After completing her education, Simran Lal returned to India and began working for her mother’s company, Good Earth. She worked her way up the ranks and eventually became the CEO of the company. During her time at Good Earth, she added layers of branding, expansion, and strategic collaborations, which helped the company grow and become more successful. In 2016, the company closed the financial year with revenue of Rs 150 crore.

    Despite her success at Good Earth, Simran Lal wanted to create her own brand. In 2016, she co-founded Nicobar with her husband Raul Rai. Nicobar is a lifestyle brand that offers clothing, home decor, and travel accessories. The brand is known for its minimalist designs and use of natural materials. Since its launch, Nicobar has become a popular brand in India and has expanded to include several stores across the country.

    Simran Lal’s Philosophy

    Simran Lal’s success can be attributed to her unique philosophy on business. She believes in creating brands that are focused on creativity, ideas, and India. She also believes in the importance of respecting Indian aesthetics and nature. This philosophy is evident in both Good Earth and Nicobar, which are both known for their focus on natural materials and minimalist designs.

    Simran Lal’s decision to create her own brand instead of joining her father’s motorcycle empire is a testament to her entrepreneurial spirit and her desire to create something unique. Despite being born into a family with a successful business, she chose to forge her own path and create her own success. Her success at Good Earth and Nicobar is a testament to her hard work, dedication, and unique philosophy on business.

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